Words to be Read

                                                 Words to be Read

Where the world economy finds itself in the coming year is unkown. Any speculation on an end-point to current conditions is just that, speculation. Some areas of technical fabrics are relatively insulated from economic conditions while others are at its mercy..As bad as this may sound it really isn’t. Although the textile economy is extremely exposed to the vagaries of the consumer market, it ebbs and flows with the consumers whims and desires. In many respects the industry is like the weather; if its bad now, just wait a few days and it will get better. Of course in many parts of the world, the winter can be nine months long.

Investing in the pharmaceutical world means trying to invest as a product gets closer to completing FDA trials and approvals. In many respects, this is a wise strategy as a negative review by the FDA can kill a drug and its sponsor right along with it. From another point of view, taking the longer term view and dictating return terms can be a better way of investing if the product and company seem to be moving in the right direction. Generally, this could be thought of as the next quarter syndrome versus the next year(s) reward concept. The first concept got the economy where it is today. The second can hold hope for a larger more controlled return.

CardioVascular Biotherapeutics Inc., a biopharmaceutical company, works to develop medications for sever cardiac and wound care conditions. The company is currently beginning Phase II trials for its lead product and continues development in clinical trials for three additional products directed at wound care.

By all accounts, the company is making significant progress with its trials and testing. It is currently starting Phase II - severe coronary heart disease - trials for its Fibrobalst 1 (FGF-1 141) product. Although the protein based product is envisioned for increasing blood flow in heart blood vessels, it is thought that other organs will be able to take advantage of its effects as well. The company has been finding excellent successes for several of its wound care drugs as well. The topical protein based treatments have been privately funded to a minimum of $3 million and could reach a maximum of $18 million as warranted.

As one might suspect, the company is focusing on the Phase II trials of its coronary protein product, as it is closer to market. The company’s three other products, however, may offer a wider spectrum of user and the potential for longer term returns. Diabetic wound care and various other stasis leg wound issues are a very large market as it is, and have expectation of accelerated growth in the long term. The cardiac product surely will provide solid revues, but it may work out that over the longer term, per patient revenue will tilt toward the wound care product. Derma Life, the current leading funder of the wound care product clinical trials, appears to be viewing the longer term in its investment choices and may surely benefit. If other investors do the same, they may well also be on a straight line to profit when the products make it to market.

America West Resources Inc., an established mid-sized regional coal mining company, works to extract thermal coal for electricity generating plants primarily in the western US. The company currently operates a thermal coal mine in central Utah and has initiated plans for a metallurgical grade coal mine nearby.

The company’s thermal coal mine has been in operations since 2003 and has proven reserves for the foreseeable future. It continues to add electric utility customers and expects production to be able to fill these contracts for some time to come. Its most recent contract is valued at $6.6 million with a California utility. This same contract calls for options to purchase additional coal at contract rates through the end of 2009. According to the company, all that is needed now for a successful completion of the contract, through the end of 2009, is to keep the mine operating at peak efficiency. If completed to its full potential, the entire contract (including a previous contract with the utility) could see $32 million in revenue for the company by the end of 2009.

America West is not standing on its recent successes. It has acquired rights to a nearby leasehold where testing indicates potential for an estimated 50 million tones of in-ground coal. Obtained from C&P Resources, the lease and option to purchase agreement covers 5,200 acres of undeveloped metallurgical coal resources. This higher grade coal meets all environmental requirements and is primarily used in the steel coking process. Pending development, the company has hopes for production at this site to begin in 2011. The present economy not withstanding, America West Resources has a solid portfolio of assets to be mined (as it were.) The west’s growing need for reliable sources of electricity does appear to be a need for the longer term future regardless of calls for alternative sources of energy. America West is in place with the resources and position to capitalize. 

Main stream solutions tend to generate quite a bit of attention when environmental issues are spoken too. Often, however, it is the smaller less noticed processes that end up solving the initial issue more efficiently and elegantly. Keeping an eye out for those processes that might be flying under the radar is one of the better ways to profit from a pressing need.  To find a potentially lucrative payoff, all an investor needs to do is be open-minded to new ways of looking at potential solutions.

Global Environment Energy Corp., an energy development company with a full array of energy programs, was founded around waste to energy electricity development. Its lead product works to develop clean energy through a waste to gas system known as “The BiosPhere MK-V.” The founder and chief executive officer of the company, Dr. Chris McCormack, is also credited with the DiGenter Process, or the microbial conversion of ethanol in the current 85%-15% ethanol/gasoline mix - later in collaboration with the Ford Motor Company.

The company has signed an agreement with Spectrum Blue Steel Corporation to market and sell the “The BiosPhere MK-V” process around the world. From all appearances, the process is becoming a standard where dense concentrations of waste generation occur. Currently the Philippines government has taken the lead with the process as part of its clean energy program, which began in August 2008. September 2009 has found Spectrum Blue Steel signing a 25 year agreement with the Cavite Export Processing Zone to manage and operate the biosphere units. Current plans call for (7) 6 megawatt power units to be installed within the next three months at the 275 hectare zone. From current projections, this should help power the 268 industrial plants and process 200 tones/day of municipal/industrial solid wastes generated for some time to come.

As many forms of alternative energy continue to look for acceptance and installations, “The BiosPhere MK-V” appears to have found a favorable reception and acceptance by some very important countries and commercial users. Abu Dhabi is very near to accepting the units for its use as is South Africa and several African countries with urgent need for sustainable power and waste management. It would appear that this particular solution to clean energy solves several pressing issues (past energy needs) in the developing world, making it an elegant solution as well as profitable. Having the money and prestige of Abu Dhabi behind the project is of no small notices either. Although there are many potential solutions to the alternative energy dilemma facing the world today, Global Environment Energy Corp. and Spectrum Blue Steel may have hit upon a solution that works and profits on many levels. The process may just be taking hold around the world, but then that is the best time to invest.

Etiquette is an important part of international business development. It is especially important in some countries where the entire social (etiquette) business relationship drives the final outcome. China is perhaps one of the more strict followers of its defined business etiquette and hangs many decisions and approvals on it. Although the process may appear cumbersome at times, it is nonetheless a necessity and import part of a long term strategy. A company that can incorporate the needed “niceties” into their development plans in China will have a solid beginning and new road to large potential profits.

Welwind International Corp., an international wind energy developer and operator, works to develop international wind energy projects at all levels of participation. The company is currently working with commercial, provincial and central government partners in China to develop two 800 megawatt potential wind farms.

Although the company is relatively new to the wind energy business, it has been making remarkable progress in its negotiations with Chinese companies, provincial entities and central governmental officials. Since its beginnings in 2006, the company has progressed to a definitive Power Perchance Agreement (PPA )with Ningxia Power Corp. This agreement involves a 49% joint venture stake in Ningxia Power’s currently producing 49.5 megawatt wind farm. The same stake is applicable to the entire project as it reaches its full potential build-out of 400 megawatts. The PPA for the company has been dated August 5, 2008 at$USD0.08 KWH from the provincial development authority.

The company fully intends to develop additional international wind farm opportunities as they become appropriate to the company’s business model. Its involvement with Ningxia Power, however, has given it a solid “in” with a leading company in China. In social terms, this aspect of the company’s overall business plan does dictate that it further develop the relationship to its full business and political potential.

The company currently has a similar China wind energy project in development and sees its relationship with a large $300 million company, which is part of the Ningxia Hui Autonomous Regional Government, as one that deserves solid respect and attention – let alone the potential access to large ponds of usable capital. The company’s initial agreement involves providing turbine technology, management and construction for its 49% stake, which should show the commitment that Chinese business and political leaders appreciate. As the company moves forward, this solid first step is a good one in its developing of an international wind power presence. As China has made a solid commitment to several forms of alternative sustainable power sources, the company does look to be ready for long term international growth and revenue generation.

Terra Nostra Resources Corp., a copper and stainless steel manufacturer, works to vertically produce stainless steel, copper billet and down stream products. The company operates the second largest stainless steel manufacturer and one of the top 10 copper manufacturers in China.

In the second quarter 2008, the company controls 51% or more interest in its two subsidiaries’. Near term future plans include increasing ownership to near 80%. The company’s stainless steal plant, Quanxin Stainless Steel, consists of three arc furnaces capable of producing 230,000 metric tons (MT) of stainless steel. All products meet series 200,300, and 400 specifications. The company’s copper subsidiary, Jinpeng Copper, produces copper billets and value added copper rods, wire and low oxygen rods. Jinpeng Copper uses a combination of scrap and raw material copper to meet its 170 MT of electrolytic copper capacity.

Although it is unlikely that the company would turn down export sales opportunities, it is primarily engaged in the domestic market. In this regard, it sees significant copper opportunities as urbanization continues to advance at a rate close to unmanageable. To this end, the company is aggressively working to serve down stream value added product opportunities directed at infrastructure and building markets. Currently, the company’s product mix is more oriented toward producing billet products but is quickly expanding as the company advances its aggressive and forward thinking business plan. Although copper production may seem to be more suited in this use, the company’s 150 MT hot roll narrow strip stainless steel line is working at a solid pace to fill factory orders throughout China. Some capacity, however, has been reassigned to serve the custom stainless steel marketplace.

Many investors are relatively circumspect about making investments in Chinese companies, owing to a particular lack of understanding about how the country plans to integrate a capitalistic system into a domestic economy based on an entirely different system. These investors would be somewhat correct in their wariness. Where Terra Nostra in concerned, however, there should be little if any concern. This is because the chairman of the board – Mr. Sun Liu James Po - is a person that has very high ranking authority within the economic/political integration decision making structure of the government. In a general sense, the company has a leader in a very high position of authority and is predisposed to be able to move the company forward in a very positive and profitable way.

A primary seo concept is the development of a keyword strategy designed for ranking and click-through. Rank gets the page seen, click-through makes a sale. Both are perhaps the two driving elements behind seo marketing. There are, of course, many other elements designed to accomplish these two tasks but when it comes right down to it, they are the two that matter.

Tapping a “behavior”

Going about word selection involves many different aspects of both search engine algorithm design and human behavior. A search engine may not have a “behavior” per say, but it will respond to the parameters it has been given - given by its human programmers and managers. In either event, the words that are used for keywords need to affect the searcher into action. By seeing the particular word or words the searcher/search engine has a response. In the instance of a person it will be a biological reaction generally begun by an emotion. In the search engines instance, a reaction is generated from the matching of words or like-words from its algorithm. The choice of words is the key element toward accomplishing the sites end-goals, or the sale of a product or piece of information. What is important to remember, is that the sale portion of the task is an action. The keywords or phrases then, need to be oriented toward creating an emotion that requires action to satisfy that emotion.  Action words are the solution and can be used, not only to elicit a response toward click-through but obtain a higher page rank as searchers are drawn to click by the action words.

Tapping an emotion

Going about developing a keyword strategy should be begun by recognizing that there are several advantages on your side right from the start. The largest, in this regard, is that the searcher wants to know about the product or information you are pushing. You are already in a position of advantage. The second advantage is that the emotion of “want” is quite a bit different and more powerful then the emotion of “need” so elevating the former into action is the key. You “need” food but you “want” good tasting healthy food. In a comparison of the two, “bight into a juicy red apple” might work better to elicit an initial click quicker and in a larger numbers then “juicy red apples” as a keyword phrase. Both play on a good tasting apple but one also plays upon a personal action that can only be satisfied through clicking on and buying the apple. In a sense, “juicy red apples” stops the mind, “bight into a juicy red apple” a continuation of a thought toward satisfaction.

Tapping the action to succeed

If an overriding concept were to be attached to this use of active wording it would lean toward a physics analogy of getting a body into motion and stopping it. Once you have got a customer moving toward your site it is easier to keep them moving through it then using words that tend to stop them. Empty words allow the customer a reason to stop and leave. Active wording allows and asks the searcher turned customer to continue on toward conversion and a pleasant experience with your product or information. But above all else, remember to use the most important active phrase by asking for the sale.

Technological change is a beast that can cut both ways. An investor knows that there is money to be made, but is unsure of where it can be found. A “sure thing” one day can be an outdated “could have been” the next. Finding and making a bet on where technology will take the world is a risky bet to be sure, but one that can pay off with big profits if the right choices are made at the right times.

KIT Digital Inc., an internet television marketing company, works to offer internet and mobile handset users a variety of media content directed at improving client companies branding and marketing efforts. Currently, the company has over 40,000 content clips available - through its relationship with Media Gateway, a video clip clear house company - and plans to expand that number through original content.

Although the company is currently focusing on marketing opportunities available through internet video content, its primary mission is to aid its clients with marketing opportunities found in all internet based activities. In other words, general marketing programs directed through the use of internet technology. The wave that is internet television, however, is where the company is currently spending its efforts. It is offering marketing programs revolving around Europe 2008 and the 2008 Beijing Olympics. Content is the key element in these two programs success and is well underway. The company has crews on the ground for both pre and post event coverage and the systems in place to offer that content to internet and mobile users.

Technological change is next to impossible to predict as the internet makes advances and market changing moves on a daily basis. What is easily suggested is that internet video applications are in their infancy as they relate to marketing and selling opportunities. KIT Digital is on the ground floor of a market sure to explode in one direction or another. Its ultimate end may be unknown, but its potential for profit is extreem.